SF Giants Dugout Store

When it came time for the Giant's Dugout store to relocate their shop in the Westfield Valley Fair Mall, the preeminent shopping venue in Silicone Valley, they enlisted MSA to completely rethink their retail design. Working with the Giants retail and marketing team, we combed their rich archives and took a comprehensive deep dive on all things Giants.

Using the iconic ATT Park as our design inspiration, we created a storefront using the same brick and painted green iron that clads the ballpark. Once inside, the customer is greeted with a frieze of archival photographs, a batting cage housing their customizing equipment, turf on the walls and merchandising elements that makes the product the star hitter.

MSA worked with the Giant's from inception through punch list including exhaustive coordination with the Westfield Mall management and construction administration with the Giants contractor.